Strategy-Based Brand Identity Design vs Figma UI UX Design Essentials

Fifteen lessons and 1h 59m cover brand strategy, discovery workshops, competitive research, positioning, and a full visual identity system — logo, colour, typography, and pattern. The strategic framework is clear and genuinely useful. The trade-off: at under two hours the execution depth per topic is limited; reviewers consistently describe it as a conceptual map rather than a deep technical masterclass.

Kevin Craft brings genuine industry authority — clients include The North Face, Cisco, and PepsiCo. Reviewers praise his professional clarity, calm pacing, and the willingness to teach the client-facing and pitch dimensions of brand work. The professional credibility translates into lesson content that feels like real studio practice rather than classroom theory.

One-time purchase of roughly $19.99 (frequently discounted) with lifetime access and 15 additional resources. Good value for the strategic framework; less so if you expect technical depth on any single skill. The brevity means the knowledge-per-minute ratio is high but the breadth of coverage is narrow.

Students build a single complete brand identity system — logo, colour palette, typography, and pattern — from discovery through pitch. One polished deliverable is useful for a portfolio but limits the breadth of practice that a multi-project course would offer. No software instruction is included.

The strategic framework — discovery, competitive research, positioning, and pitch — is directly what studios and freelancers use in client engagements. Reviewers who already have design tool skills consistently describe the course as filling the business-side gap their visual education left open.

111 lessons span UX/UI basics through advanced auto layout, components, variants and interactive prototyping. Comprehensive for a subscription course; slightly capped because Figma ships new features faster than course updates follow.

Daniel Scott is Adobe-certified with 14+ years of teaching experience and founder of Bring Your Own Laptop. His methodical, shortcut-dense style is consistently praised by independent reviewers as clear, practical, and professional.

The Skillshare subscription (~$14/month) also unlocks the companion advanced Figma course at no extra cost. No completion certificate and the rising subscription price are the main drags on value.

Real desktop and mobile projects produce shareable portfolio pieces with genuine creative latitude. Depth of feedback is limited compared to mentored programmes; learners self-assess their output.

Auto layout, components, variants, constraints and prototyping are exactly the skills hiring managers test for. The frames-over-groups discipline and shortcut density transfer immediately to professional Figma workflows.