Typography and Branding: Design an Iconic Logo vs Logo Design with Draplin: Secrets of Shape, Type and Colour
Same Bayesian formula, same rubric — so the difference in scores reflects the difference in the courses, not the difference in how we evaluated them.
Domestika · Design
Typography and Branding: Design an Iconic Logo
Skillshare · Design
Logo Design with Draplin: Secrets of Shape, Type and Colour
Per-criterion
26 lessons spanning mood-boards, hand-sketching, vectorization, isotype construction, composition and colour. Deep typography-first methodology distinguishes it from generic logo courses. Capped slightly because advanced letterers will find the early modules slow.
Quique Ollervides has designed for Google, Nike, Coachella, and Tame Impala. Reviewers consistently praise his authentic teaching style and craft depth. Minor deduction for Spanish-first delivery and occasional pacing that favours his personal workflow over beginner scaffolding.
~$19 one-time for 5 hours of typography-driven logo design from a working brand designer. No subscription required, lifetime access. At that price point it under-cuts LinkedIn Learning and Coursera equivalents by an order of magnitude.
Final project is a complete logotype — sketches, vector, isotype, full composition and mockup — which is stronger than tool-only Basics courses. Capped because peer feedback on the projects tab is sparse and no structured client-brief scenario is included.
The typographic analysis and vectorization workflow transfer directly to freelance logo briefs. Ollervides draws on real client projects — Google, Sony Music, festival posters — grounding abstract principles in commercial contexts that students can immediately reference.
Tight 70-minute walk-through of one logo (a family crest) from research to vector polish. Praised across the corpus for clarity and density of Illustrator tips. Capped because the syllabus is narrow — no full brand-system work, no presentation deck, no client process.
Draplin is the single most-cited reason to take the class. Reviewers converge on the same descriptors — funny, no-nonsense, generous, "honest and electrifying" in Skillshare's own framing. Nine years of consistently positive coverage from HN to Logo Design Love.
Included in the Skillshare subscription (~$14/month after trial). A single 70-minute class is hard to compare to multi-month bootcamps, but for the price the catalogue access alone — five Draplin classes plus thousands of others — makes the value case clear.
One end-to-end project — a family crest — produces a shareable portfolio artefact, and the Skillshare projects tab has hundreds of completed submissions to learn from. Capped because peer feedback is minimal and there is only one brief, not a series.
Illustrator shortcuts (Envelope Distort, Offset Path, "keep it live") and the simplification mindset transfer directly to client work. Limit is scope — the class does not cover briefs, presentations, revisions or brand systems, which a real logo job demands.
Scoring methodology applies identically to every course on the site — see the formula.