Typography and Branding: Design an Iconic Logo vs Photography Basics and Beyond: From Smartphone to DSLR

With 26 lessons and over 5 hours of content, the curriculum covers the full logo design pipeline from mood boards and hand sketches through Illustrator vectorisation and real-world applications. Learners consistently describe it as "very complete" and praise the depth of the typography section. The main weakness noted is that the course concentrates on a single serif-heavy style, leaving learners who want variety in sans-serif or modern logo types wanting more.

Quique Ollervides brings credentials from Google, Apple, Nike, MTV Latinoamérica, and Cartoon Network, and this shows in the quality of industry references and real project examples he provides. Reviewers frequently highlight his clear explanations, methodical approach, and the way he motivates students to keep advancing. The only friction point is that the original language is Spanish; English voice-over quality has been criticised by a minority of reviewers.

At typical Domestika sale pricing the course represents strong value given the instructor's calibre and the breadth of downloadable resources (15 files including templates and references). Lifetime access is included. A handful of reviewers who purchased at full price or experienced subscription billing issues rated value lower, though the course content itself is consistently described as "worth every penny" by the majority.

The final project — designing a complete iconic logo from brief to finished vector artwork — is well-structured and mirrors a real client workflow. Students post their completed logotypes in the projects gallery, which boasts thousands of entries demonstrating genuine skill development. Some learners felt the project brief was narrowly defined around a specific brand archetype, limiting creative exploration.

Ollervides draws directly on his professional practice throughout the course, referencing real brand projects and explaining the decisions a working designer makes at each stage. Multiple reviewers noted they applied skills directly to client work upon completion. The Illustrator-heavy workflow is industry standard for logo design, making the toolset immediately transferable.

Across five courses the fundamentals — exposure, the ISO/shutter/aperture triangle, depth of field, composition, light and basic Lightroom — are taught clearly and at a beginner-friendly pace. Glendinning and Sullivan are repeatedly praised for thoroughness. Capped because several reviewers flag the Lightroom and smartphone sections as dated, and courses 3-4 as padded with off-topic chatter.

Professors Peter Glendinning and Mark Sullivan are the most-cited strength in the first four courses — "thorough", "great advice", "easy to follow". The score is held back by a recurring complaint that the instructors are absent from the discussion forums and never personally critique work, most acutely in the capstone where they "make only token appearances".

Free to audit; ~$49/month subscription for graded assignments and the Michigan State certificate, completable in roughly two to three months. Strong value for a university-backed beginner curriculum. Capped because the capstone month adds little new content for the same monthly fee and a minority called the production quality "not worth the price".

Real shooting assignments, a web gallery and a portfolio-building capstone give learners genuine practice and shareable work. But project quality is bottlenecked by peer grading: many reviewers report superficial one-word critiques, plagiarised submissions, bot accounts and slow turnaround, which undermines the feedback loop the projects depend on.

Multiple learners report going from "knowing nothing" to confident shooting, selling prints, or switching toward photography seriously. The exposure and composition fundamentals transfer directly to any camera. Limited by the absence of business-of-photography content and by post-production teaching that lags current Lightroom versions.