Logo Design: From Concept to Presentation vs Typography and Branding: Design an Iconic Logo

Sixteen lessons across five units cover principles, finding a designer identity, concept development, typography and presentation. High-level and concept-first rather than a click-by-click software walkthrough — by design, but it caps depth for those wanting technical execution.

Sagi Haviv is a partner at Chermayeff & Geismar & Haviv, the studio behind some of the most iconic American identities. Reviewers consistently call him brilliant, clear and inspiring; learning a working master's actual process is the course's defining strength.

A one-time purchase (often ~$10-15 on sale) for direct access to a designer of Haviv's stature is widely seen as a bargain. Lifetime access and the practical client-pitch lessons stretch the value well past the 2h33m runtime.

The final project has you find a real client, design their logo and build a persuasive presentation — a genuinely portfolio-worthy and business-relevant brief. Feedback is community-based rather than instructor-graded, so output quality depends on self-direction.

The client-communication and presentation lessons are rare in logo courses and map directly to real freelance work. Learners repeatedly say the persuasion and process framing changed how they approach briefs, not just how they draw marks.

26 lessons spanning mood-boards, hand-sketching, vectorization, isotype construction, composition and colour. Deep typography-first methodology distinguishes it from generic logo courses. Capped slightly because advanced letterers will find the early modules slow.

Quique Ollervides has designed for Google, Nike, Coachella, and Tame Impala. Reviewers consistently praise his authentic teaching style and craft depth. Minor deduction for Spanish-first delivery and occasional pacing that favours his personal workflow over beginner scaffolding.

~$19 one-time for 5 hours of typography-driven logo design from a working brand designer. No subscription required, lifetime access. At that price point it under-cuts LinkedIn Learning and Coursera equivalents by an order of magnitude.

Final project is a complete logotype — sketches, vector, isotype, full composition and mockup — which is stronger than tool-only Basics courses. Capped because peer feedback on the projects tab is sparse and no structured client-brief scenario is included.

The typographic analysis and vectorization workflow transfer directly to freelance logo briefs. Ollervides draws on real client projects — Google, Sony Music, festival posters — grounding abstract principles in commercial contexts that students can immediately reference.