Logo Design: From Concept to Presentation vs Logo Design with Draplin: Secrets of Shape, Type and Colour

Sixteen lessons across five units cover principles, finding a designer identity, concept development, typography and presentation. High-level and concept-first rather than a click-by-click software walkthrough — by design, but it caps depth for those wanting technical execution.

Sagi Haviv is a partner at Chermayeff & Geismar & Haviv, the studio behind some of the most iconic American identities. Reviewers consistently call him brilliant, clear and inspiring; learning a working master's actual process is the course's defining strength.

A one-time purchase (often ~$10-15 on sale) for direct access to a designer of Haviv's stature is widely seen as a bargain. Lifetime access and the practical client-pitch lessons stretch the value well past the 2h33m runtime.

The final project has you find a real client, design their logo and build a persuasive presentation — a genuinely portfolio-worthy and business-relevant brief. Feedback is community-based rather than instructor-graded, so output quality depends on self-direction.

The client-communication and presentation lessons are rare in logo courses and map directly to real freelance work. Learners repeatedly say the persuasion and process framing changed how they approach briefs, not just how they draw marks.

Tight 70-minute walk-through of one logo (a family crest) from research to vector polish. Praised across the corpus for clarity and density of Illustrator tips. Capped because the syllabus is narrow — no full brand-system work, no presentation deck, no client process.

Draplin is the single most-cited reason to take the class. Reviewers converge on the same descriptors — funny, no-nonsense, generous, "honest and electrifying" in Skillshare's own framing. Nine years of consistently positive coverage from HN to Logo Design Love.

Included in the Skillshare subscription (~$14/month after trial). A single 70-minute class is hard to compare to multi-month bootcamps, but for the price the catalogue access alone — five Draplin classes plus thousands of others — makes the value case clear.

One end-to-end project — a family crest — produces a shareable portfolio artefact, and the Skillshare projects tab has hundreds of completed submissions to learn from. Capped because peer feedback is minimal and there is only one brief, not a series.

Illustrator shortcuts (Envelope Distort, Offset Path, "keep it live") and the simplification mindset transfer directly to client work. Limit is scope — the class does not cover briefs, presentations, revisions or brand systems, which a real logo job demands.