Rhetoric: The Art of Persuasive Writing and Public Speaking vs English for Research Publication Purposes

The course is a direct adaptation of Harvard Professor James Engell's on-campus "Elements of Rhetoric" (GENED 1082), and reviewers consistently single out the quality and relevance of its material. Across eight modules it moves from rhetorical fundamentals — modes of appeal, tropes, schemes, inductive and deductive reasoning — to close analysis of landmark twentieth-century American speeches by Martin Luther King Jr., John F. Kennedy, Ronald Reagan, Margaret Chase Smith, Joseph McCarthy, Sarah Brady, and Charlton Heston. A learner on Class Central called it "an excellent short course to develop both your Writing and Speaking Skills, taught the Harvard-way," noting each module is "full of valuable insights." The newest edition adds discussion of persuasive speech on social media and the impact of Generative AI on rhetoric, keeping it current. The honest ceiling: this is explicitly an introductory survey, rated "fairly simple" by Careers360, so advanced writers will find the theoretical depth limited.

Instruction is delivered through video excerpts of James Engell — Gurney Professor of English and Professor of Comparative Literature at Harvard — drawn from his actual lecture course. Reviewers describe him as an authoritative, clear guide, and the Oratory Club review credits the "esteemed Professor James Engell" and his structured pairing of theory with worked speech analysis. Because the content is repackaged from on-campus lectures rather than purpose-built for online delivery, a minority of learners find the format more lecture-driven than interactive, but the instructor's command of the material is not in dispute.

The course can be audited entirely free, which most reviewers treat as exceptional value for Harvard-grade content; the My Mooc and Coursesity listings emphasize the free audit track. The friction is the $209 Verified Certificate. The Oratory Club review names cost — "having a certificate costs $209" — as the single clearest downside, and several learners question paying that much when the lessons, videos, and assignments are available free in audit mode. Value is therefore strongly positive for auditors and merely fair for those who want the credential, which gates graded assignments and the certificate.

Graded work centers on a 300-600 word op-ed and a five-minute recorded speech, both assessed through peer evaluation rather than instructor grading. Reviewers appreciate that the course forces real output — writing and delivering persuasive pieces — but peer-only feedback is the course's weakest dimension: the depth and reliability of critique depend entirely on which classmates review your work, and there is no expert correction of your rhetoric. This is the most consistent structural limitation noted across MOOC-style reviews of the course.

This is where the course earns its strongest praise. Learners repeatedly report concrete professional payoff. A Harvard Online testimonial states the study of rhetoric "helped me move beyond technical communication to leadership communication." Another learner wrote it "boosted my confidence in public speaking and sharpened my writing skills which has directly supported my growth in the marketing and communication field." A third said it "strengthened my ability to communicate ideas clearly, persuasively, and with strategic intent." The skills — building arguments, spotting logical fallacies, writing op-eds, delivering speeches — transfer directly to workplace and civic communication.

The course is organised into four thematic modules that follow the natural arc of preparing research for international dissemination. The first module introduces the conventions of academic genre in English — why research writing in English follows specific structural and rhetorical patterns, and how awareness of genre expectations reduces revision cycles during journal submission. The second module focuses on the anatomy of a research article: crafting an effective title and abstract, writing an introduction that situates the contribution within a literature, and structuring a discussion section that answers the questions raised in the opening. The third module addresses the language mechanics of academic English: hedging and stance markers, passive constructions, citation integration, and the vocabulary patterns that differentiate publishable academic prose from informal writing. The fourth module covers oral conference dissemination — structuring presentations, managing questions in English, and adapting written arguments for spoken academic contexts. Learners consistently describe the content as structured and practically oriented. The course draws on English for Specific Purposes (ESP) methodology, reflecting the UAB Language Service's long-standing research tradition in academic English for non-native speakers. One recurring note in learner feedback is that the course covers a broad canvas in a relatively short runtime, which means some modules feel overview-level rather than deeply worked. Learners who arrive expecting sentence-level feedback on their own drafts may find the content better suited as a framework-building complement to their own writing practice.

The course is taught by members of the UAB Language Service (Servei de Llengües), a specialist unit that has delivered English for research writing programmes to UAB faculty and doctoral students for over two decades. The instructors — who include academic English specialists with applied linguistics backgrounds and extensive experience running in-person Research Papers courses across the sciences, social sciences, and humanities — bring professional credibility that is grounded in real institutional practice rather than generic EFL instruction. Jose Ygoa-Bayer, who co-instructs UAB's closely related English for Teaching Purposes MOOC (4.7 stars, 117,000+ enrolled learners), brings a research background in Communication Science and more than twenty years of specialist academic language teaching at a research-intensive university. The team's familiarity with the specific pressures faced by non-native English-speaking researchers publishing in international journals gives the course a credibility and relevance that more generic academic writing courses struggle to match. Learners from continental European, Latin American, and Asian research institutions describe the instructors as knowledgeable, calm, and accessible. The presentation style is described as measured rather than performative — appropriate for the course's academic audience. Occasional learner notes mention that the delivery is slightly formal compared to the more dynamic style of some commercial MOOCs, but the substantive quality of the guidance is consistently praised.

The course content is accessible via Coursera's standard model: audit track learners can access video lectures and reading materials freely, while graded assignments and the certificate of completion require either a Coursera Plus subscription or a one-time course fee. Financial aid is available through Coursera's standard application process, which makes the paid track accessible to learners from lower-income contexts. For the course's target audience — doctoral students and research staff at institutions without dedicated English for research writing support — the value proposition is strong. Equivalent face-to-face courses at the UAB Language Service are structured as 20-hour in-person programmes with admission requirements (minimum B2.2 language proficiency) and limited places. The MOOC format removes both the geographic constraint and the scheduling barrier. Compared with specialised academic English programmes at other institutions — Nature Masterclasses, academic writing workshops offered by publishers, or university continuing education programmes — the price point is significantly lower for comparable content depth. The UAB credential is recognised across European academic institutions and adds modest but genuine value for researchers building their professional profile. For a doctoral student preparing their first international journal submission, the course provides a structured framework that could meaningfully reduce the probability of a desk rejection based on presentation rather than research quality.

The primary assessed activity in the course is a peer-reviewed writing exercise: learners draft either an abstract or an introduction for a research article in their own discipline, then review two peers' drafts using a structured rubric aligned to the genre conventions taught in the course. This design is pedagogically coherent — requiring learners to act as reviewers sharpens their ability to apply genre criteria analytically, which transfers back to their own writing. In practice, however, peer review quality is uneven, as is the case with most MOOCs at this scale. Learners writing in highly specialised fields — niche engineering subdisciplines, for example — are often reviewed by peers without domain familiarity, which limits the reviewers' ability to comment on disciplinary appropriateness. Some learners report receiving feedback that addresses surface grammar rather than the structural and rhetorical dimensions the course emphasises. There is no instructor-graded track at the MOOC enrolment scale, and discussion forum activity — which could partially compensate through community engagement — varies by cohort. Learners who have already participated in small-group writing workshops or writing retreats may find the peer review mechanism underwhelming by comparison. For researchers at institutions with active writing centres or doctoral training programmes, the course's feedback mechanisms work best as a structured orientation rather than a substitute for expert mentorship.

The strongest dimension of this course is the direct alignment between its curriculum and the actual tasks researchers face when preparing work for international publication. Unlike general academic writing courses that teach essay structure, this MOOC focuses specifically on journal article conventions — the rhetorical moves of an introduction, the conventions of abstract structure across disciplines, the hedging language required by peer review culture, and the argumentative architecture of a discussion section. These are precisely the skills that non-native English-speaking researchers in European universities identify as the most significant barriers to international publication. Learners across disciplines — from life sciences to education research to engineering — report applying the course frameworks directly to manuscripts they were preparing during or immediately after the course. The module on conference dissemination is specifically valued by early-career researchers who have not had supervised practice presenting in English at international conferences and find the oral genre conventions as challenging as the written ones. UAB's institutional context adds practical relevance: the course reflects the challenges experienced by researchers at a multilingual European research university navigating the anglophone publication landscape, which resonates strongly with the majority of its target learners from non-native English-speaking research contexts. The frameworks taught are discipline- agnostic enough to apply across STEM and humanities, while remaining grounded in real publication norms rather than idealised academic prose.