Frictionless Sales Certification vs Power BI Essential Training
Same Bayesian formula, same rubric — so the difference in scores reflects the difference in the courses, not the difference in how we evaluated them.
HubSpot Academy · Business & Marketing
Frictionless Sales Certification
LinkedIn Learning · Gini von Courter · Business & Marketing
Power BI Essential Training
Per-criterion
Five tight lessons and 12 videos give a clean, well-produced walkthrough of the frictionless selling framework — enabling reps to sell more, aligning the team to the buyer, and building a culture of learning. The flywheel framing is coherent and memorable, but it is short and conceptual, and several lessons gravitate toward HubSpot's inbound philosophy rather than concrete sales tactics.
Delivered by Kyle Jepson, HubSpot's first evangelist and former Academy professor whose educational videos draw more than 2M views a year. Learners consistently describe him as an approachable, patient teacher who makes concepts easy to absorb. The teaching is a genuine strength of the course even where the underlying content is thin.
Entirely free — course, exam, and a shareable LinkedIn certificate with only an email signup. No audit-versus-paid split. The zero-cost structure is the most cited reason reviewers recommend it, even those who find the material light.
The force-versus-friction model, the three-phase flywheel, and the buyer-alignment lens are useful mental models for sales leaders auditing their own process. Critics note the course stops at the framework level — there is little scripting, prospecting, or deal-stage execution, so the ideas need translating into a real pipeline.
Strongest for sales managers and ops people rethinking team workflow, and the friction-removal lens transfers to any funnel. But it leans on HubSpot's flywheel worldview and CRM ecosystem, the badge carries modest hiring weight on its own, and individual reps wanting hands-on closing skills will find it strategic rather than tactical.
Solid coverage of the Power BI Desktop surface — Get Data, Power Query, basic modelling, intro DAX, visuals and publishing. Depth stops short of advanced DAX, row-level security and deployment pipelines.
Gini von Courter is one of LinkedIn Learning's most prolific Microsoft instructors with 250+ courses across Office, SharePoint and Power Platform. Reviewers describe her delivery as calm, methodical and enterprise-friendly.
Included in the LinkedIn Learning subscription (~$40/month) and bundled with LinkedIn Premium. HN commenters repeatedly flag US public-library access as the cheapest path. Power BI Desktop itself is free.
Coherent walkthrough of the everyday workflow — connect, shape in Power Query, model, write basic DAX, build visuals, publish. Stops short of advanced DAX, time intelligence and dataflows.
Power BI is the dominant BI tool in Microsoft-heavy enterprises and the common next step after Excel for finance, ops and analyst roles. Maps cleanly onto what a junior analyst builds week one.
Scoring methodology applies identically to every course on the site — see the formula.