Figma Essential Training vs Typography Design for Brand Storytelling

The course covers Figma essentials — file setup, frames, shapes, text, images, masks, layers, components, constraints, and a basic interactive prototype — in a logical, tightly paced sequence. The 2025 edition adds a section on Figma AI features, which reviewers welcomed. However, at 1h 37m it is genuinely thin: auto layout, variables, design systems, and developer handoff are absent. Multiple independent reviewers flag it as a starting point that must be supplemented, not a complete Figma education.

Garrick Chow spent over 15 years as a Senior Staff Instructor at LinkedIn Learning (formerly Lynda.com), authoring more than 200 video-based courses covering Adobe Creative Cloud, productivity tools, and design workflows. Learners across platform reviews consistently describe the teaching style as clear, demo-driven, and accessible without oversimplifying. The course's 4.7-out-of-5 star rating across nearly 7,000 learner ratings is a strong signal of execution quality at the instructor level.

LinkedIn Learning costs $29.99/month or $239.88/year (effective $19.99/month annually) as a standalone subscription; it is also included in LinkedIn Premium Career ($29.99/month) and available free via many public library cards. For learners who already have a LinkedIn Premium subscription, the course is essentially free and excellent value. For learners paying the standalone fee just for this course, the value is weak — 1h 37m of content at $29.99 for a single month is expensive per learning-hour compared to an equivalent Udemy course. The subscription unlocks 20,000+ other courses, which changes the equation significantly for prolific learners.

The course builds toward a functional multi-screen prototype using a restaurant app scenario, with one exercise file provided. Reviewers appreciated leaving the course with a completed mini-project. However, the exercise is instructor-led and offers limited creative latitude — learners replicate the instructor's screens rather than designing their own concept. For portfolio purposes, the output requires significant additional work to be genuinely presentable.

The skills taught — frames, components, constraints, basic prototyping — are genuinely foundational and immediately transferable to real Figma workflows. Reviewers confirm that even the older 2021 version's workflow concepts remain valid today because Figma's underlying design model has not changed. The main gap is that workplace Figma usage involves auto layout, design tokens, branching, and dev mode handoff, none of which the course covers.

Across five units and 13 lessons (about 1 hour 26 minutes), the course walks through a complete typographic branding process: defining brand values and context, naming, basic type sketches, choosing a primary brand typeface, logotype studies, optical sizing, pairing a secondary type family, then colour, imagery, applications and presentation. Reviewers repeatedly describe it as "very didactic" and praise how Lupton makes you "see typography in a completely new way." The honest limit is breadth over depth — it is a tight overview of the branding workflow rather than a deep dive into type anatomy or type design, and a few learners wanted the objective framed more clearly upfront before the ice-cream case study began.

Ellen Lupton is the strongest single asset here. With 30-plus years of experience, the authorship of design canon (Thinking with Type, Design is Storytelling), the design chair at MICA and curator emerita at Cooper Hewitt, she brings rare authority — and reviewers say she wears it lightly. The most repeated praise is the delivery: "easy to digest, fun and memorable," "lighthearted," and "just my type of teacher." Long-time fans of her books note the course is "even better" than reading them, and several call her their favourite designer.

As a Domestika course it is inexpensive — typically in the low-double-digit USD range on sale, with unlimited lifetime access, 18 downloadable resources and exercise files. For a class taught by a designer of Lupton's standing, reviewers treat the price as a clear win. The main value caveat is duration: at under 90 minutes of video it is a concise course, so learners expecting a multi-hour masterclass should calibrate — the value is in the density and the instructor, not the runtime.

The course project is concrete and well-scaffolded: invent an ice-cream or sorbet brand, then work it through naming, basic sketches, trying at least five appropriate typefaces, developing and selecting a logotype, choosing a supporting secondary typeface, and adding colour, texture and imagery. The Domestika projects wall shows real, varied student brand systems, which reviewers credit for making the learning stick. The repeated constructive note is that the ice-cream framing, while fun, can feel narrow — one learner wished the brief made it clearer how to adapt the steps to a different business from the outset.

The workflow maps closely to how small-brand identity work is actually scoped: from values and naming through wordmark, type pairing and application. Reviewers call it "useful and important for every graphic designer" and say it directly improved their typography and branding work. The honest gap is software depth — the course assumes a working knowledge of Illustrator or InDesign and is not a tool tutorial, so it sharpens design thinking and decision-making more than it teaches the mechanics of drawing or refining letterforms.