Figma Essential Training vs Brand Identity Design

The course covers Figma essentials — file setup, frames, shapes, text, images, masks, layers, components, constraints, and a basic interactive prototype — in a logical, tightly paced sequence. The 2025 edition adds a section on Figma AI features, which reviewers welcomed. However, at 1h 37m it is genuinely thin: auto layout, variables, design systems, and developer handoff are absent. Multiple independent reviewers flag it as a starting point that must be supplemented, not a complete Figma education.

Garrick Chow spent over 15 years as a Senior Staff Instructor at LinkedIn Learning (formerly Lynda.com), authoring more than 200 video-based courses covering Adobe Creative Cloud, productivity tools, and design workflows. Learners across platform reviews consistently describe the teaching style as clear, demo-driven, and accessible without oversimplifying. The course's 4.7-out-of-5 star rating across nearly 7,000 learner ratings is a strong signal of execution quality at the instructor level.

LinkedIn Learning costs $29.99/month or $239.88/year (effective $19.99/month annually) as a standalone subscription; it is also included in LinkedIn Premium Career ($29.99/month) and available free via many public library cards. For learners who already have a LinkedIn Premium subscription, the course is essentially free and excellent value. For learners paying the standalone fee just for this course, the value is weak — 1h 37m of content at $29.99 for a single month is expensive per learning-hour compared to an equivalent Udemy course. The subscription unlocks 20,000+ other courses, which changes the equation significantly for prolific learners.

The course builds toward a functional multi-screen prototype using a restaurant app scenario, with one exercise file provided. Reviewers appreciated leaving the course with a completed mini-project. However, the exercise is instructor-led and offers limited creative latitude — learners replicate the instructor's screens rather than designing their own concept. For portfolio purposes, the output requires significant additional work to be genuinely presentable.

The skills taught — frames, components, constraints, basic prototyping — are genuinely foundational and immediately transferable to real Figma workflows. Reviewers confirm that even the older 2021 version's workflow concepts remain valid today because Figma's underlying design model has not changed. The main gap is that workplace Figma usage involves auto layout, design tokens, branching, and dev mode handoff, none of which the course covers.

The class covers the full brand identity arc — discovery and strategy, visual identity, logo development, typography and colour selection, and presentation — drawing on Woodard's active practice at Brave the Woods (Disney, Target, Microsoft, Ford). Reviewers highlight the practitioner perspective as what separates it from theory-only courses. Tempered by Skillshare's short-format constraints: concise rather than comprehensive, and advanced learners may find strategic sections surface-level.

Brad Woodard is one of Skillshare's most recognised design instructors, with nearly 100,000 students across his classes (learnopoly.com). Principal designer at Brave the Woods, he has worked with Disney, USPS, Penguin Random House, Uniqlo, Target and Microsoft. Students praise his teaching as 'likeable and engaging,' with a process-first style that makes professional output approachable. He covers material quickly — rewatching sections is often recommended.

Included in a Skillshare Premium subscription (~$14/month), so existing members pay nothing extra. As a standalone justification it is reasonable — one focused class inside a vast library is strong value when you use the rest of the platform, weaker if you subscribe for this title alone. Reviewers with existing subscriptions are uniformly satisfied; those seeking a deep branding programme may need supplementary material.

The class project is a complete brand identity from brief to presentation — a meaningful, portfolio-appropriate deliverable. Woodard's related Skillshare class on colour and texture generated 300+ student submissions, evidencing strong engagement. The limitation is format: a short subscription class cannot replicate the feedback loops of a longer programme, so the project is self-directed rather than coached.

Woodard's background pays off most clearly here. The class teaches the brand identity workflow Brave the Woods actually uses with clients — discovery, strategy, visual identity, and handover — not a simplified academic version. Reviewers of his RetroSupply masterclass describe having 'invaluable' access to 'his process from start to finish.' That practitioner authenticity transfers directly to client and freelance work.