Illustrator Essential Training vs Strategy-Based Brand Identity Design

Tony Harmer walks through Illustrator's core in a logical sequence — artboards, selection, shapes and line tools, path drawing and transformation, color models, gradients, strokes, brushes, layers and groups, patterns, appearances, transparency, type, image placement and export — and the 2024/2025 editions add a section on generative AI content. Across five released versions the official rating sits at 4.8/5 (2024: 1,148 ratings; 2021: 1,914; 2022: 1,676; 2023: 1,320), an unusually high and stable signal. Reviewers describe the material as dense and thorough; the main critique is that some assignment toolbars don't match the learner's default setup, and that experienced users hit familiar ground before the advanced sections.

Tony Harmer — a certified Adobe Creative Suite Master with 40+ years in the creative industry and close ties to the Illustrator product team — is the standout asset. Reviewers repeatedly single out his delivery as "detailed, easy to follow, and even entertaining," and even a 17-year Illustrator veteran reported learning new tricks. His voice, pacing and articulation draw consistent praise. The only recurring instructor complaint is occasional mismatch between his on-screen toolbars and a fresh install, which can briefly confuse beginners.

LinkedIn Learning is $39.99/month or roughly $19.99/month billed annually, and the course is also bundled with LinkedIn Premium Career and free through many public-library cards. For learners who already hold a LinkedIn subscription or library access, this 5–7 hour course is excellent value and the completion certificate posts straight to a LinkedIn profile. Paying the standalone monthly fee for this one course is less compelling — independent reviewers call the subscription "more on the expensive side" and "expensive if used infrequently," and the certificate is not accredited. The equation flips for prolific learners who tap the 20,000+ course catalogue.

Each lesson ships with downloadable exercise files and the course includes 22 quizzes for self-assessment, so learners practice alongside the instructor rather than just watching. The gap, flagged by multiple reviewers, is open-ended project work: the exercises are instructor-led replications rather than briefs that push learners to design their own piece, and one reviewer asked directly for "more practice sessions or more question examples." There is no portfolio-grade capstone and no instructor feedback on submitted work.

The skills taught — vector paths, transformations, color, type, brushes, patterns and export for print and web — are genuinely foundational and transfer directly to real Illustrator work. Reviewers describe the tool demonstrations as practical and immediately usable, and a decade-lapsed user called it a strong refresher on newer tools like the curvature tool. The certificate carries professional signalling value on LinkedIn but is not an accredited credential, so it complements rather than replaces demonstrated portfolio work.

Fifteen lessons and 1h 59m cover brand strategy, discovery workshops, competitive research, positioning, and a full visual identity system — logo, colour, typography, and pattern. The strategic framework is clear and genuinely useful. The trade-off: at under two hours the execution depth per topic is limited; reviewers consistently describe it as a conceptual map rather than a deep technical masterclass.

Kevin Craft brings genuine industry authority — clients include The North Face, Cisco, and PepsiCo. Reviewers praise his professional clarity, calm pacing, and the willingness to teach the client-facing and pitch dimensions of brand work. The professional credibility translates into lesson content that feels like real studio practice rather than classroom theory.

One-time purchase of roughly $19.99 (frequently discounted) with lifetime access and 15 additional resources. Good value for the strategic framework; less so if you expect technical depth on any single skill. The brevity means the knowledge-per-minute ratio is high but the breadth of coverage is narrow.

Students build a single complete brand identity system — logo, colour palette, typography, and pattern — from discovery through pitch. One polished deliverable is useful for a portfolio but limits the breadth of practice that a multi-project course would offer. No software instruction is included.

The strategic framework — discovery, competitive research, positioning, and pitch — is directly what studios and freelancers use in client engagements. Reviewers who already have design tool skills consistently describe the course as filling the business-side gap their visual education left open.