Illustrator Essential Training vs Typography and Branding: Design an Iconic Logo

Tony Harmer walks through Illustrator's core in a logical sequence — artboards, selection, shapes and line tools, path drawing and transformation, color models, gradients, strokes, brushes, layers and groups, patterns, appearances, transparency, type, image placement and export — and the 2024/2025 editions add a section on generative AI content. Across five released versions the official rating sits at 4.8/5 (2024: 1,148 ratings; 2021: 1,914; 2022: 1,676; 2023: 1,320), an unusually high and stable signal. Reviewers describe the material as dense and thorough; the main critique is that some assignment toolbars don't match the learner's default setup, and that experienced users hit familiar ground before the advanced sections.

Tony Harmer — a certified Adobe Creative Suite Master with 40+ years in the creative industry and close ties to the Illustrator product team — is the standout asset. Reviewers repeatedly single out his delivery as "detailed, easy to follow, and even entertaining," and even a 17-year Illustrator veteran reported learning new tricks. His voice, pacing and articulation draw consistent praise. The only recurring instructor complaint is occasional mismatch between his on-screen toolbars and a fresh install, which can briefly confuse beginners.

LinkedIn Learning is $39.99/month or roughly $19.99/month billed annually, and the course is also bundled with LinkedIn Premium Career and free through many public-library cards. For learners who already hold a LinkedIn subscription or library access, this 5–7 hour course is excellent value and the completion certificate posts straight to a LinkedIn profile. Paying the standalone monthly fee for this one course is less compelling — independent reviewers call the subscription "more on the expensive side" and "expensive if used infrequently," and the certificate is not accredited. The equation flips for prolific learners who tap the 20,000+ course catalogue.

Each lesson ships with downloadable exercise files and the course includes 22 quizzes for self-assessment, so learners practice alongside the instructor rather than just watching. The gap, flagged by multiple reviewers, is open-ended project work: the exercises are instructor-led replications rather than briefs that push learners to design their own piece, and one reviewer asked directly for "more practice sessions or more question examples." There is no portfolio-grade capstone and no instructor feedback on submitted work.

The skills taught — vector paths, transformations, color, type, brushes, patterns and export for print and web — are genuinely foundational and transfer directly to real Illustrator work. Reviewers describe the tool demonstrations as practical and immediately usable, and a decade-lapsed user called it a strong refresher on newer tools like the curvature tool. The certificate carries professional signalling value on LinkedIn but is not an accredited credential, so it complements rather than replaces demonstrated portfolio work.

26 lessons spanning mood-boards, hand-sketching, vectorization, isotype construction, composition and colour. Deep typography-first methodology distinguishes it from generic logo courses. Capped slightly because advanced letterers will find the early modules slow.

Quique Ollervides has designed for Google, Nike, Coachella, and Tame Impala. Reviewers consistently praise his authentic teaching style and craft depth. Minor deduction for Spanish-first delivery and occasional pacing that favours his personal workflow over beginner scaffolding.

~$19 one-time for 5 hours of typography-driven logo design from a working brand designer. No subscription required, lifetime access. At that price point it under-cuts LinkedIn Learning and Coursera equivalents by an order of magnitude.

Final project is a complete logotype — sketches, vector, isotype, full composition and mockup — which is stronger than tool-only Basics courses. Capped because peer feedback on the projects tab is sparse and no structured client-brief scenario is included.

The typographic analysis and vectorization workflow transfer directly to freelance logo briefs. Ollervides draws on real client projects — Google, Sony Music, festival posters — grounding abstract principles in commercial contexts that students can immediately reference.