Tips for Better Business Writing vs Writing in the Sciences

The course delivers practical, action-oriented tips structured around a proven business writing framework: planning the message before writing, formatting for easy reading (headers, bullet points, white space), choosing words for clarity and concision, and reducing errors that damage professional credibility. The content reflects Natasha Terk's extensive consulting and workshop experience and is grounded in real workplace communication scenarios rather than academic writing theory. The limitation is depth: as a concise course, topics are introduced at a practical level without the extended analysis that longer writing courses provide.

Natasha Terk is the Managing Director of Write It Well, a business-communication training and consulting firm, and the author of the Write It Well series on business communication. She has delivered training and coaching to organisations across industries and teaches with a direct, professional tone that matches the course's practical focus. Reviewers consistently describe her instruction as clear, credible, and immediately applicable — the hallmarks of an experienced workplace communication trainer rather than an academic writing instructor.

The course is included within a LinkedIn Learning subscription (approximately $40/month or $240/year with frequent promotional pricing; also available through many employer and library partnerships at no direct cost). Within that subscription, a focused professional-writing course from a published expert adds clear value at negligible marginal cost. LinkedIn Learning's free trial also makes it accessible for evaluation before any commitment.

The most consistently cited strength of the course is how immediately applicable the tips are to daily professional communication. The planning framework in particular — clarifying your purpose and your reader's needs before writing — is cited by reviewers as immediately changing how they approach email composition, project update documents, and meeting summaries. The formatting tips on using white space, headers, and bullet points are directly applicable to any professional document format.

The course covers an impressive breadth of scientific writing topics across eight weeks: principles of effective writing, cutting clutter, sentence and paragraph structure, manuscript organisation (IMRAD format), the peer review process, grant writing, ethical issues in publication, and communicating with general audiences. Learners consistently describe Weeks 1–6 as containing some of the most practically useful writing instruction available anywhere online, with concrete exercises and annotated real-world examples drawn primarily from published research. The main criticism from a minority of reviewers — particularly those from chemistry, engineering, or physics backgrounds — is that roughly 80% of the illustrative examples come from biomedical and epidemiological journals. Reviewers SchahrYar and Kristin Wenger each gave two-star ratings specifically because the course "should really be called Medical Journal Writing." That said, the principles themselves are universally applicable, and the majority of learners from non-biomedical fields still report significant improvement in their writing. The inclusion of three interviews with active journal editors was singled out by multiple reviewers as an unexpected highlight, giving learners insider perspective on what makes submissions succeed or fail. Content for later weeks — covering grant proposals, recommendation letters, review articles, and personal statements — rounds out a curriculum that goes well beyond introductory MOOC fare.

Dr. Kristin Sainani holds a PhD in epidemiology and an MS in statistics from Stanford University, and separately studied science writing at UC Santa Cruz. She has received multiple Excellence in Teaching Awards from Stanford's graduate epidemiology programme and publishes actively in both academic and mainstream science outlets. Her dual identity as researcher and science communicator is apparent throughout — she writes about the pitfalls of academic prose from direct personal experience, not just theory. Learner feedback about her delivery is almost uniformly glowing. Phrases like "just amazing," "personable and encouraging," "animated and educational," and "a genius" appear repeatedly across forums, Reddit threads, and official Coursera reviews. Reviewer Andrea López Salmerón wrote: "I am no longer afraid to write but the most important thing is that you inspired me." Lukman Aliyu's widely read Medium post noted that "her personable and encouraging teaching style makes the training approachable and fun." The only instructor-related criticism found across hundreds of forum posts was a single isolated comment questioning a minor point of English grammar — a complaint that did not resonate with the wider learner community given the 89% five-star rating. By any measure, Dr. Sainani is among the most consistently praised instructors across all Coursera courses.

The course is fully auditable for free, which is the dominant access mode cited on Reddit, r/PhD, r/AskAcademia, and r/Biochemistry. Free auditors gain access to all video lectures, transcripts, and most quizzes. A Coursera Plus subscription or one-time certificate purchase is required to submit peer-reviewed writing assignments and earn a shareable certificate — a cost-benefit that most learners describe as well worth it given the calibre of the instruction. For researchers considering the cost of equivalent in-person scientific writing workshops (which commonly run $500–$2,000 per day), the Coursera subscription model represents extraordinary value. A postdoc reviewer on Coursera wrote: "I am a postdoc and I feel that I should have taken this course earlier" — capturing the sentiment of many experienced researchers who wish they had encountered the material sooner in their careers. Financial aid is available via Coursera for learners who cannot afford the certificate fee, further improving accessibility. Given the 607,000+ enrolments and near-perfect ratings, the course clearly delivers returns well beyond its cost.

The course uses peer-reviewed written assignments as its primary assessment mechanism. Rather than a simple rubric-click system, students are asked to edit essays directly in a word processing environment, a design that several reviewers described as more substantive and useful than the peer review systems in other MOOCs they had tried. The main limitation is inherent to peer assessment at scale: the quality of peer feedback is uneven, and some learners report receiving superficial or unhelpful comments from co-learners who may themselves be early in their writing development. This is not a critique specific to this course — it is a structural feature of all large-scale MOOC peer review — but it does mean that learners seeking expert editorial feedback will need to supplement the course with other resources. Quizzes throughout the course are well-constructed and reinforce the core principles effectively. Multiple reviewers noted that the exercises and practice examples pushed them to apply principles immediately, which accelerated skill development compared to courses that rely on passive video consumption alone.

The real-world impact reported by learners is the course's most striking attribute. A first-year undergraduate on Reddit reported earning "top of the class grades for all my essays the past 2 semesters" after completing the course. A medical researcher wrote: "This course definitely improved my writing; I'm sure it will increase the likelihood of getting my work published." Another learner described it as "a game changer for me so far as my grasp of grammar and English is concerned." Reviewers consistently use the language of immediate application: tips and techniques transferred directly into manuscripts, grant applications, thesis chapters, and even emails and reports within weeks of completing the course. Brandon Lynn Sharp wrote that "Weeks 1–6 were filled with some of the most useful information I've ever read," and Ishan Agrawal confirmed "my writing has improved significantly in these 8 weeks." The AESA Network review by researchers Shaktiranjan Das and Ayush Emmanuel Lal concluded that the course is "an excellent choice for anyone seeking to grasp the nuances of effective scientific writing," and recommended that educators in other countries adopt its instructional approach for their own scientific writing curricula.