Tips for Better Business Writing vs Getting Started with Essay Writing

The course delivers practical, action-oriented tips structured around a proven business writing framework: planning the message before writing, formatting for easy reading (headers, bullet points, white space), choosing words for clarity and concision, and reducing errors that damage professional credibility. The content reflects Natasha Terk's extensive consulting and workshop experience and is grounded in real workplace communication scenarios rather than academic writing theory. The limitation is depth: as a concise course, topics are introduced at a practical level without the extended analysis that longer writing courses provide.

Natasha Terk is the Managing Director of Write It Well, a business-communication training and consulting firm, and the author of the Write It Well series on business communication. She has delivered training and coaching to organisations across industries and teaches with a direct, professional tone that matches the course's practical focus. Reviewers consistently describe her instruction as clear, credible, and immediately applicable — the hallmarks of an experienced workplace communication trainer rather than an academic writing instructor.

The course is included within a LinkedIn Learning subscription (approximately $40/month or $240/year with frequent promotional pricing; also available through many employer and library partnerships at no direct cost). Within that subscription, a focused professional-writing course from a published expert adds clear value at negligible marginal cost. LinkedIn Learning's free trial also makes it accessible for evaluation before any commitment.

The most consistently cited strength of the course is how immediately applicable the tips are to daily professional communication. The planning framework in particular — clarifying your purpose and your reader's needs before writing — is cited by reviewers as immediately changing how they approach email composition, project update documents, and meeting summaries. The formatting tips on using white space, headers, and bullet points are directly applicable to any professional document format.

The course is a well-structured introduction to three core academic essay types — compare/contrast, cause/effect, and argument — taught topic by topic across roughly 18 hours of short videos, with a clear focus on thesis statements and well-developed body paragraphs. Reviewers consistently praise how it "starts from level zero," which makes it genuinely useful for beginners and non-native speakers. The recurring content caveat is depth: a minority of stronger writers find the material and sample essays too basic, with one calling the samples "disappointingly trivial."

Tamy Chapman and Helen Nam, both ESL and teacher-training instructors at UC Irvine's Division of Continuing Education, are repeatedly praised for clear, methodical explanations delivered in short, digestible videos. Their carry the highest instructor ratings on aggregator pages (around 4.8). The teaching itself is rarely criticised — the friction learners report is structural (peer grading and lack of staff contact), not about the quality of the lectures or the instructors' delivery.

Lectures and practice activities are free to audit, and the course is bundled into the Academic English: Writing specialization on Coursera's monthly subscription, with a 7-day free trial. For a university-backed course from UC Irvine, that is strong value. The honest deduction is that to take the graded quizzes and submit essays for feedback you must pay/subscribe, and the feedback you then get is peer-based rather than from the UCI instructors — so the paid tier delivers structure and a certificate more than expert correction.

The weakest and most consistently criticised dimension. All writing assignments are peer-graded, with no instructor involvement. Reviewers report long queues (essays "sitting in a student review queue for two months"), 3-4 week lags, inconsistent peer evaluations, and disappointment that corrections come from fellow students rather than "experienced teachers/instructors." Some also note the absence of a discussion forum. The teaching is excellent; the feedback loop is where the course visibly falls short.

The essay types taught — compare/contrast, cause/effect, and argument — map directly onto the writing demanded in college classes and standardized academic contexts, which is exactly the course's stated goal. Non-native English speakers in particular report that the systematic, structured approach made them able to "write essays properly and much more confidently." As Course 2 of a four-course specialization, it functions best as a foundation that the later research and advanced-writing courses build on, rather than a complete standalone academic-writing program.