Graphic Design Basics: Core Principles for Visual Design vs Figma Essential Training

The five principles covered — symmetry, scale, framing, hierarchy, and grids — represent a genuinely authoritative selection of foundational design concepts, drawn directly from Lupton and Phillips' textbook Graphic Design: The New Basics, which is used in design programmes worldwide. The examples chosen to illustrate each principle are professional-quality and historically significant. The limitation is the depth available in 35 minutes: each principle receives 5–7 minutes of explanation, which introduces the concept but does not build operational fluency.

Ellen Lupton is Senior Curator of Contemporary Design at the Cooper Hewitt Smithsonian Design Museum and Director of the Graphic Design MFA programme at the Maryland Institute College of Art (MICA), where Jennifer Cole Phillips is also a professor. Their co-authored book Graphic Design: The New Basics has sold extensively and is adopted in design schools globally. Among online design instructors, Lupton has arguably the strongest institutional and scholarly credentials available — the instruction here carries a weight of authority that practitioner-led courses cannot match.

The course is included within a Skillshare membership ($168/year or approximately $14/month, with a free trial period). Within that subscription, the course provides high-quality content at negligible marginal cost. As a standalone proposition, 35 minutes is a modest content volume, but the instruction quality justifies the subscription contribution. Skillshare's free trial makes it risk-free to evaluate.

The course includes a brief class project — creating a simple layout that applies the five principles — but given the 35-minute runtime there is limited opportunity to build from project foundation to completed work with instructor commentary. Reviewers who want hands-on practice with design software (Adobe Illustrator, Figma, InDesign) will need to combine this class with tool-specific Skillshare courses or other platforms. The theoretical grounding is excellent; the practical scaffolding is minimal.

The five principles taught — symmetry, scale, framing, hierarchy, and grids — are directly applicable to every category of visual design work: editorial layout, brand identity, web interface design, packaging, and presentations. Learners who internalise these principles find them immediately useful when evaluating their own design work and identifying why a composition feels unbalanced or unclear. The concepts are tool-agnostic, meaning the learning applies regardless of which design software a learner uses.

The course covers Figma essentials — file setup, frames, shapes, text, images, masks, layers, components, constraints, and a basic interactive prototype — in a logical, tightly paced sequence. The 2025 edition adds a section on Figma AI features, which reviewers welcomed. However, at 1h 37m it is genuinely thin: auto layout, variables, design systems, and developer handoff are absent. Multiple independent reviewers flag it as a starting point that must be supplemented, not a complete Figma education.

Garrick Chow spent over 15 years as a Senior Staff Instructor at LinkedIn Learning (formerly Lynda.com), authoring more than 200 video-based courses covering Adobe Creative Cloud, productivity tools, and design workflows. Learners across platform reviews consistently describe the teaching style as clear, demo-driven, and accessible without oversimplifying. The course's 4.7-out-of-5 star rating across nearly 7,000 learner ratings is a strong signal of execution quality at the instructor level.

LinkedIn Learning costs $29.99/month or $239.88/year (effective $19.99/month annually) as a standalone subscription; it is also included in LinkedIn Premium Career ($29.99/month) and available free via many public library cards. For learners who already have a LinkedIn Premium subscription, the course is essentially free and excellent value. For learners paying the standalone fee just for this course, the value is weak — 1h 37m of content at $29.99 for a single month is expensive per learning-hour compared to an equivalent Udemy course. The subscription unlocks 20,000+ other courses, which changes the equation significantly for prolific learners.

The course builds toward a functional multi-screen prototype using a restaurant app scenario, with one exercise file provided. Reviewers appreciated leaving the course with a completed mini-project. However, the exercise is instructor-led and offers limited creative latitude — learners replicate the instructor's screens rather than designing their own concept. For portfolio purposes, the output requires significant additional work to be genuinely presentable.

The skills taught — frames, components, constraints, basic prototyping — are genuinely foundational and immediately transferable to real Figma workflows. Reviewers confirm that even the older 2021 version's workflow concepts remain valid today because Figma's underlying design model has not changed. The main gap is that workplace Figma usage involves auto layout, design tokens, branching, and dev mode handoff, none of which the course covers.