Graphic Design Basics: Core Principles for Visual Design vs Figma UI UX Design Essentials

The five principles covered — symmetry, scale, framing, hierarchy, and grids — represent a genuinely authoritative selection of foundational design concepts, drawn directly from Lupton and Phillips' textbook Graphic Design: The New Basics, which is used in design programmes worldwide. The examples chosen to illustrate each principle are professional-quality and historically significant. The limitation is the depth available in 35 minutes: each principle receives 5–7 minutes of explanation, which introduces the concept but does not build operational fluency.

Ellen Lupton is Senior Curator of Contemporary Design at the Cooper Hewitt Smithsonian Design Museum and Director of the Graphic Design MFA programme at the Maryland Institute College of Art (MICA), where Jennifer Cole Phillips is also a professor. Their co-authored book Graphic Design: The New Basics has sold extensively and is adopted in design schools globally. Among online design instructors, Lupton has arguably the strongest institutional and scholarly credentials available — the instruction here carries a weight of authority that practitioner-led courses cannot match.

The course is included within a Skillshare membership ($168/year or approximately $14/month, with a free trial period). Within that subscription, the course provides high-quality content at negligible marginal cost. As a standalone proposition, 35 minutes is a modest content volume, but the instruction quality justifies the subscription contribution. Skillshare's free trial makes it risk-free to evaluate.

The course includes a brief class project — creating a simple layout that applies the five principles — but given the 35-minute runtime there is limited opportunity to build from project foundation to completed work with instructor commentary. Reviewers who want hands-on practice with design software (Adobe Illustrator, Figma, InDesign) will need to combine this class with tool-specific Skillshare courses or other platforms. The theoretical grounding is excellent; the practical scaffolding is minimal.

The five principles taught — symmetry, scale, framing, hierarchy, and grids — are directly applicable to every category of visual design work: editorial layout, brand identity, web interface design, packaging, and presentations. Learners who internalise these principles find them immediately useful when evaluating their own design work and identifying why a composition feels unbalanced or unclear. The concepts are tool-agnostic, meaning the learning applies regardless of which design software a learner uses.

111 lessons span UX/UI basics through advanced auto layout, components, variants and interactive prototyping. Comprehensive for a subscription course; slightly capped because Figma ships new features faster than course updates follow.

Daniel Scott is Adobe-certified with 14+ years of teaching experience and founder of Bring Your Own Laptop. His methodical, shortcut-dense style is consistently praised by independent reviewers as clear, practical, and professional.

The Skillshare subscription (~$14/month) also unlocks the companion advanced Figma course at no extra cost. No completion certificate and the rising subscription price are the main drags on value.

Real desktop and mobile projects produce shareable portfolio pieces with genuine creative latitude. Depth of feedback is limited compared to mentored programmes; learners self-assess their output.

Auto layout, components, variants, constraints and prototyping are exactly the skills hiring managers test for. The frames-over-groups discipline and shortcut density transfer immediately to professional Figma workflows.