The Beginner's Guide to Adobe After Effects vs Strategy-Based Brand Identity Design

34 lessons across approximately 5 hours cover the After Effects workspace, composition, keyframing, masks, shape layers, text animation, and effects in a logical build. Reviewers consistently describe the progression as genuinely systematic — each lesson builds directly on the previous one rather than jumping between topics. The main gap is that the course ends where intermediate motion design begins; no expressions, no rigging.

Jake Bartlett has been teaching After Effects since 2013 and has 30+ courses on Skillshare. The dominant praise is that he explains *why* you are doing each step, not just the button sequence to press. Students consistently describe his instruction as gap-filling — knowledge they had been missing about AE falls into place quickly. Pacing is brisk but never rushed.

Covered under a standard Skillshare membership ($168/year or first month free trial). For the breadth and quality of 34 lessons of motion design instruction, the value-per-lesson under a membership is excellent. The caveat is that After Effects itself requires a separate Creative Cloud subscription ($55+/month), which is the real cost of learning the tool.

The single final project — a 'Taco Tuesday' arcade-style animation — is fun and motivating as a through-line. Reviewers enjoy completing it and find it a coherent showcase of the skills covered. It is, however, a playful exercise rather than a professional portfolio showpiece; its game-show aesthetic does not translate directly into a reel.

After Effects is the industry standard tool for motion graphics, broadcast, and digital content production. The foundational skills covered — layer animation, timing, masks, effects — transfer directly to real client work. Reviewers in motion design and video production describe the course skills as the exact foundation they use professionally. The gap is that the course does not reach expressions or templates, which are daily tools in professional AE workflows.

Fifteen lessons and 1h 59m cover brand strategy, discovery workshops, competitive research, positioning, and a full visual identity system — logo, colour, typography, and pattern. The strategic framework is clear and genuinely useful. The trade-off: at under two hours the execution depth per topic is limited; reviewers consistently describe it as a conceptual map rather than a deep technical masterclass.

Kevin Craft brings genuine industry authority — clients include The North Face, Cisco, and PepsiCo. Reviewers praise his professional clarity, calm pacing, and the willingness to teach the client-facing and pitch dimensions of brand work. The professional credibility translates into lesson content that feels like real studio practice rather than classroom theory.

One-time purchase of roughly $19.99 (frequently discounted) with lifetime access and 15 additional resources. Good value for the strategic framework; less so if you expect technical depth on any single skill. The brevity means the knowledge-per-minute ratio is high but the breadth of coverage is narrow.

Students build a single complete brand identity system — logo, colour palette, typography, and pattern — from discovery through pitch. One polished deliverable is useful for a portfolio but limits the breadth of practice that a multi-project course would offer. No software instruction is included.

The strategic framework — discovery, competitive research, positioning, and pitch — is directly what studios and freelancers use in client engagements. Reviewers who already have design tool skills consistently describe the course as filling the business-side gap their visual education left open.