The Modern Marketing Workshop vs Power BI Essential Training

Roughly three hours of video across four units plus 75+ pages of ebooks and worksheets. Reviewers praise the conceptual framing — the four building-blocks and 50+ marketing terms — but note it is mindset and strategy, not tactics. There is no channel-specific how-to (no ad-account walkthroughs).

Godin's credibility is the strongest column. Independent operators call themselves fans of his clarity, and HN readers cite his "smallest viable audience" framing as genuinely useful. The teaching is opinionated and quotable rather than step-by-step.

Originally a $19 one-time class; today it is included in the Skillshare subscription (~$168/yr). Mitch Joel called the original price "as close to free as you can get" given the author. As bundled subscription content it is strong value if you already pay, weaker if you subscribe solely for it.

The workshop is built around a project — a real marketing plan — with hard worksheet questions a student-reviewer described as "really hard, but so useful." The frameworks are durable (positioning, permission, tension) but abstract; you supply the channel specifics yourself.

Best for reframing how a team thinks about marketing rather than executing a campaign tomorrow. Reviewers report applying the smallest-audience and story-first ideas to consumer and SMB marketing; the gap is the absence of measurement, paid-acquisition and modern channel mechanics.

Solid coverage of the Power BI Desktop surface — Get Data, Power Query, basic modelling, intro DAX, visuals and publishing. Depth stops short of advanced DAX, row-level security and deployment pipelines.

Gini von Courter is one of LinkedIn Learning's most prolific Microsoft instructors with 250+ courses across Office, SharePoint and Power Platform. Reviewers describe her delivery as calm, methodical and enterprise-friendly.

Included in the LinkedIn Learning subscription (~$40/month) and bundled with LinkedIn Premium. HN commenters repeatedly flag US public-library access as the cheapest path. Power BI Desktop itself is free.

Coherent walkthrough of the everyday workflow — connect, shape in Power Query, model, write basic DAX, build visuals, publish. Stops short of advanced DAX, time intelligence and dataflows.

Power BI is the dominant BI tool in Microsoft-heavy enterprises and the common next step after Excel for finance, ops and analyst roles. Maps cleanly onto what a junior analyst builds week one.