Iconic Logo Design: Brainstorm & Refine Unique Concepts vs UI / UX Design Specialization
Same Bayesian formula, same rubric — so the difference in scores reflects the difference in the courses, not the difference in how we evaluated them.
Skillshare · Design
Iconic Logo Design: Brainstorm & Refine Unique Concepts
California Institute of the Arts (Coursera) · Design
UI / UX Design Specialization
Per-criterion
One hour of class time covers client research, competitive analysis, mood-boarding, brainstorming and concept refinement — a complete process overview. The depth is deliberately surface-level by Skillshare class standards: the value is the framework, not exhaustive technique instruction. Learners expecting multi-hour tool walkthroughs will be underserved.
Will Paterson is a recognised professional logo designer and hand-lettering artist with a substantial YouTube following built on transparent, process-driven content. His teaching style is clear, direct and grounded in real client work — not influencer performance. Universally praised across the sample.
Included in a Skillshare membership (~$14/month), which also unlocks hundreds of other design classes. For the price of a subscription that a learner would take for other Skillshare courses, adding Will Paterson's logo class costs nothing extra.
The class project produces a single logo concept taken from brief through mood board to refined vector — a lean but real deliverable. The scope reflects the one-hour format; do not expect a multi-logo brand identity suite. What you produce is your own work using a professional process, not a copy of the instructor's design.
Will Paterson's research-mood board-brainstorm-refine sequence is his actual client workflow, not a simplified teaching version. Learners consistently report that the process carries directly to freelance and studio logo briefs. The Adobe Illustrator requirement makes it less accessible for learners not already on the vector toolchain.
Visual-design-first curriculum with strong typography, colour and hierarchy coverage. Reviewers consistently flag it as a beginner survey — light on modern UX research, no front-end code, and several call the visual aesthetic dated.
Michael Worthington and Roman Jaster deliver calm, well-paced art-school lectures praised across our sample. The structural catch is that there is no instructor feedback on your work — every assignment is graded by other beginners.
At ~$49/month with a stated 2-month path (most finish in 3-4), all-in cost lands around $100-200 — one of the cheapest paid UX paths and dramatically below mentored bootcamps like Designlab or CareerFoundry.
Two end-to-end portfolio artefacts (a mobile interface and a responsive web project) are real and shareable. The ceiling is capped by peer-only grading and brief plagiarism complaints — reviewers report projects stolen and graded by people who don't know the field.
Gives you the vocabulary and the visual instincts of an art-school designer. Real-world job translation is the weakest area — a 2019 Hacker News post documents a graduate building a CalArts portfolio for two years and still being rejected as 'too junior'.
Scoring methodology applies identically to every course on the site — see the formula.