Iconic Logo Design: Brainstorm & Refine Unique Concepts vs The Beginner's Guide to Adobe After Effects

One hour of class time covers client research, competitive analysis, mood-boarding, brainstorming and concept refinement — a complete process overview. The depth is deliberately surface-level by Skillshare class standards: the value is the framework, not exhaustive technique instruction. Learners expecting multi-hour tool walkthroughs will be underserved.

Will Paterson is a recognised professional logo designer and hand-lettering artist with a substantial YouTube following built on transparent, process-driven content. His teaching style is clear, direct and grounded in real client work — not influencer performance. Universally praised across the sample.

Included in a Skillshare membership (~$14/month), which also unlocks hundreds of other design classes. For the price of a subscription that a learner would take for other Skillshare courses, adding Will Paterson's logo class costs nothing extra.

The class project produces a single logo concept taken from brief through mood board to refined vector — a lean but real deliverable. The scope reflects the one-hour format; do not expect a multi-logo brand identity suite. What you produce is your own work using a professional process, not a copy of the instructor's design.

Will Paterson's research-mood board-brainstorm-refine sequence is his actual client workflow, not a simplified teaching version. Learners consistently report that the process carries directly to freelance and studio logo briefs. The Adobe Illustrator requirement makes it less accessible for learners not already on the vector toolchain.

34 lessons across approximately 5 hours cover the After Effects workspace, composition, keyframing, masks, shape layers, text animation, and effects in a logical build. Reviewers consistently describe the progression as genuinely systematic — each lesson builds directly on the previous one rather than jumping between topics. The main gap is that the course ends where intermediate motion design begins; no expressions, no rigging.

Jake Bartlett has been teaching After Effects since 2013 and has 30+ courses on Skillshare. The dominant praise is that he explains *why* you are doing each step, not just the button sequence to press. Students consistently describe his instruction as gap-filling — knowledge they had been missing about AE falls into place quickly. Pacing is brisk but never rushed.

Covered under a standard Skillshare membership ($168/year or first month free trial). For the breadth and quality of 34 lessons of motion design instruction, the value-per-lesson under a membership is excellent. The caveat is that After Effects itself requires a separate Creative Cloud subscription ($55+/month), which is the real cost of learning the tool.

The single final project — a 'Taco Tuesday' arcade-style animation — is fun and motivating as a through-line. Reviewers enjoy completing it and find it a coherent showcase of the skills covered. It is, however, a playful exercise rather than a professional portfolio showpiece; its game-show aesthetic does not translate directly into a reel.

After Effects is the industry standard tool for motion graphics, broadcast, and digital content production. The foundational skills covered — layer animation, timing, masks, effects — transfer directly to real client work. Reviewers in motion design and video production describe the course skills as the exact foundation they use professionally. The gap is that the course does not reach expressions or templates, which are daily tools in professional AE workflows.