Adobe InDesign CC – Essentials Training Course vs Iconic Logo Design: Brainstorm & Refine Unique Concepts
Same Bayesian formula, same rubric — so the difference in scores reflects the difference in the courses, not the difference in how we evaluated them.
Udemy · Design
Adobe InDesign CC – Essentials Training Course
Skillshare · Design
Iconic Logo Design: Brainstorm & Refine Unique Concepts
Per-criterion
Around 7 hours and ~78 lessons take a complete beginner from the InDesign interface through type, colour, master pages, frames, automatic tables of contents, data merge and professional print/PDF export. Reviewers call it well-paced and "straight-to-the-point" with no padding. Capped because it is essentials-only and the recordings predate the current CC interface in places.
Daniel Walter Scott is an Adobe Certified Instructor and Adobe Certified Expert, a multi-award winner and speaker at Adobe Max with 15+ years teaching. He is the single most-cited reason to take the course — students across Udemy, CourseDuck and CreativeLive consistently call him clear, patient, enthusiastic and never boring. The course's clearest strength.
Effective Udemy sale price of roughly $15-19 (full list ~$100+ is rarely paid) buys ~7 hours, five real publication projects, downloadable exercise files, lifetime access and free updates. One reviewer said it is "worth so much more than you pay on Udemy." The same content also lives on Skillshare and as InDesign Fundamentals on CreativeLive at different price models.
Project-driven throughout: learners build a flyer, a newsletter/brochure, a long annual-report-style document and conference name badges, leaving with five portfolio pieces. Outputs are competent beginner publications rather than client-grade deliverables, which is right for an essentials course. Real artwork-to-print workflow rather than isolated feature demos.
Teaches the genuine desktop-publishing workflow — master pages, styles, data merge, packaging and print/PDF export — that a junior designer or production artist actually uses. Skills transfer directly to print and layout work. Ceiling is that InDesign itself is a niche, print-leaning tool, so applicability depends heavily on the kind of design work you want.
One hour of class time covers client research, competitive analysis, mood-boarding, brainstorming and concept refinement — a complete process overview. The depth is deliberately surface-level by Skillshare class standards: the value is the framework, not exhaustive technique instruction. Learners expecting multi-hour tool walkthroughs will be underserved.
Will Paterson is a recognised professional logo designer and hand-lettering artist with a substantial YouTube following built on transparent, process-driven content. His teaching style is clear, direct and grounded in real client work — not influencer performance. Universally praised across the sample.
Included in a Skillshare membership (~$14/month), which also unlocks hundreds of other design classes. For the price of a subscription that a learner would take for other Skillshare courses, adding Will Paterson's logo class costs nothing extra.
The class project produces a single logo concept taken from brief through mood board to refined vector — a lean but real deliverable. The scope reflects the one-hour format; do not expect a multi-logo brand identity suite. What you produce is your own work using a professional process, not a copy of the instructor's design.
Will Paterson's research-mood board-brainstorm-refine sequence is his actual client workflow, not a simplified teaching version. Learners consistently report that the process carries directly to freelance and studio logo briefs. The Adobe Illustrator requirement makes it less accessible for learners not already on the vector toolchain.
Scoring methodology applies identically to every course on the site — see the formula.