Adobe Photoshop CC – Essentials Training Course vs Strategy-Based Brand Identity Design

28+ hours of video covering selection tools, masking, retouching, compositing, typography, colour adjustments, and web and print workflows — enough breadth to take a true beginner through to confident intermediate work. Updated January 2025 to reflect the current Photoshop CC interface. Capped at 4.6 because a handful of reviewers noted pacing inconsistencies between sections and limited coverage of advanced compositing techniques like frequency separation or channel masking.

Daniel Walter Scott holds both Adobe Certified Instructor (ACI) and Adobe Certified Expert (ACE) credentials and runs Bring Your Own Laptop (BYOL), a dedicated Adobe training platform. Reviewers consistently describe him as enthusiastic, clear, and well-matched in pace to complete beginners. The fractional deduction reflects occasional feedback that the delivery can feel slightly over-cheerful, and that advanced learners find the hand-holding unnecessary.

At Udemy sale prices of $12–15 — which occur several times per month — for 28+ hours of content with lifetime access and future updates, the value proposition is very strong. The ceiling is that the list price is artificially inflated, and a small minority of learners paid nearer the full rate and felt the experience did not match the premium positioning.

Projects span logo design, poster creation, social media graphics, and photo retouching — real-world artefacts rather than contrived exercises. Each project ships with downloadable starter assets. The limitation is Udemy's Q&A-only feedback loop: no peer review and no instructor critique of individual submissions. You produce work but receive no evaluation unless you post in the discussion board and happen to get a response.

Covers the workflows a junior designer or freelancer actually uses: masking, smart objects, retouching, layer styles, and basic compositing. Several learners noted they applied skills from the course in paid client work within weeks. The ceiling: the course stops before advanced techniques like 3D, complex channel masking, and Lightroom integration.

Fifteen lessons and 1h 59m cover brand strategy, discovery workshops, competitive research, positioning, and a full visual identity system — logo, colour, typography, and pattern. The strategic framework is clear and genuinely useful. The trade-off: at under two hours the execution depth per topic is limited; reviewers consistently describe it as a conceptual map rather than a deep technical masterclass.

Kevin Craft brings genuine industry authority — clients include The North Face, Cisco, and PepsiCo. Reviewers praise his professional clarity, calm pacing, and the willingness to teach the client-facing and pitch dimensions of brand work. The professional credibility translates into lesson content that feels like real studio practice rather than classroom theory.

One-time purchase of roughly $19.99 (frequently discounted) with lifetime access and 15 additional resources. Good value for the strategic framework; less so if you expect technical depth on any single skill. The brevity means the knowledge-per-minute ratio is high but the breadth of coverage is narrow.

Students build a single complete brand identity system — logo, colour palette, typography, and pattern — from discovery through pitch. One polished deliverable is useful for a portfolio but limits the breadth of practice that a multi-project course would offer. No software instruction is included.

The strategic framework — discovery, competitive research, positioning, and pitch — is directly what studios and freelancers use in client engagements. Reviewers who already have design tool skills consistently describe the course as filling the business-side gap their visual education left open.